Samsung was looking for a showcase campaign for it’s Tab Line of tablets, and were looking for a fresh clean minimal take on presenting its functions and aesthetics to show how their tablets have advanced. I was tasked with coming up with a look and feel to show case these strengths. I Designed a take on the the idea of construction and deconstruction revolving around the micro and the macro to demonstrate the detail and technology advancements of the tablets in a clean and elegant visual language. Through careful modelling, texturing, lighting and rendering, I focused on the key features to communicate them in a simple understandable way.
Brand | Development | Broadcast | Social | Print | PoS
Client – Samsung
Agency – Cheil
Production Studio – Topix
Design/Modelling/Texturing/Lighting/Rendering – Steve McArdle