Keep on truckin’.
GM Was looking to see the plausibility of taking their retail offer marketing and find a way that gave them flexibility to show off their vehicles in different looks, quickly, without having to rely on a photographed catalog solely, and augment their visuals with CG versions. So I got a call to help figure out this could work visually. So I got to work with one of their iconic Chevy vehicles, the Silverado truck. I had to model, texture, light and render the vehicle is several different scenarios, and composite them into photographed plates, and hybrid cg/photo environments.
Development | Social | Digital | Print
Client – GM
Agency – McCANN
Production Studio – ID//iguana-den
Design/Modelling/Texturing/Lighting/Rendering – Steve McArdle