What a show off…
The MOH with BBDO was looking for a way to bring awareness to what is really in the foods we eat. The idea was to bring food to life in a fun and entertaining way to allow for the reveal of their associated calories over a series of broadcast spots. I had fun designing, developing and building the characters to bring them to life and help direct the spots to comply with the CRTC’s no “nude burgers policy”.
Ministry of Health
Hamburger
Broadcast | Social
Client – Ministry of Health
Agency – BBDO
Agency Producer – Adriana Laborde
Art Director – Bryan Howarth
Writer – Appanna Chetranda
Studio – Topix
Executive Producer – Cathy Jefferies
Creative Director – Steve McArdle
Character Design – Steve McArdle
Modelling/Texturing – Chris Crozier, Steve McArdle
Animation – Kevin Vriesinga
Lighting/Rendering/Compositing – Abdul Mohamud
