I’m Money.
If you put today’s finances into a body, a lazy, entitled, distracted body, you’d end up with Money. You’d then need to kick him in the a$$ and get him working for you. That’s what Meridian and Cundari came looking to do across a series of spots and print ads. Who was this man of the ages? I was lucky enough to design, develop and build him and his world into existence with a creative team that wouldn’t nickle and dime it.
Meridian
Money
Broadcast | Social | Print
Client – Meridian
Agency – Cundari
Agency Producer – Nikki Drakul
Chief Creative Officer – Sean Barlow
Art Director – Emmanuel Torres
Writer – Daniel Cummings
Studio – Topix
Executive Producer – Cathy Jefferies
Creative Director – Steve McArdle
Character Design/Design/Look Dev – Steve McArdle
Modelling/Texturing – Chris Crozier/Steve McArdle
Animation – Kevin Vriesinga
Lighting/Rendering/Compositing – Livio Passera/Steve McArdle
Finishing – Marco Polsinelli